Friday, July 20, 2012

Google's Search Plus Your World: The Revolutionary SEO Has Arrived

By Emilyn Jones

Persistent algorithm improvements over the years carefully mirror what Google is all about. The search engine giant's philosophy is summarised by this phrase: revolutionise what works and do away with what doesn't. This simple, stern approach to business is perhaps one of the great reasons behind the company's expansion throughout the years.

Do these recurring alterations and innovations affect everyone from the online world? Of course! But the massive overhaul usually impacts the large of population of optimisers and online marketers who struggle to keep up with Google's sudden gush of changes.

Interestingly, after stirring a major online brouhaha with the introduction of Panda in early 2011, the Google Empire yet again launched a few formidable features that ultimately raise the bar with SEO. Dealing with Google's fluctuating standards clearly means keeping up with all the recent updates. After all, it's not just about learning what's new and what's not. The trick is to explore present SEO trends and incorporate these elements when you create an effective marketing strategy that suffices the basic SEO requirements.

Here are vital SEO topics that can help you learn more about Google's algorithm changes this 2012.

Retargeting Your Clients Google's Display Network devises another ad innovation in the form of Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are revered. Instead of them finding you, you find them. Instead of just buying ads to draw the attention of your target market, you can follow your prospects or previous clients and show certain ads to your target audience, wherever, whenever you wish. The outcome? Better sales!

Social Plus Search Google has now refurbished the SEO scene with its Search, Plus Your World feature. Previously accused of rekindling interest for its own social networking site Google+, Google accentuates social media relevance by incorporating social signals into public web viewing. The Search Plus Your World feature is expected to highlight the role of personalised results and social media in today's online context.

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Google's Search Plus Your World: The Revolutionary SEO Has Arrived

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