Tuesday, July 17, 2012

How Do I Choose The Best Domain Name?

By Jeroy Jenkins

When it's time to create a website the most important decision is likely to be the domain name. When the time comes, there are two general approaches that are used. One is to create a domain that matches, or comes close to, a search term used when searching the web for a particular product or service. The other approach is to create a branded domain name by using the company name as the domain name. Let's discuss both approaches and see which is the best fit for your business or customer.

For illustration, let's assume that a business named Tiny Treats sells cupcakes in New York City. A potential customer may use various searches to find what they want. If we assume we're not limited to domain names, it makes sense to concatenate a geography to a product or service. Through keyword analysis we might find that a typical person uses "new york city cupcakes" to search. A perfectly matched domain would then be newyorkcitycupcakes.com. Since this domain name matches a customers target search, they are very likely to get the jump on a non-matching domain. This is because the search engines give relevance to domain names and since they match it provides a benefit.

There are also downsides to a keyword matched domain. They certainly are limited to the audience they target. People search for products and services in vastly different ways, so a matched domain may not provide the benefit expected. In addition, a customer may wish to create a brand and, with an matching domain, that isn't possible. "A matching domain name can also be viewed as a negative or phishing attempt," says Chloe Gimblette of an Attorney SEO Company. "This is due to many advertisement related websites using domains of this type."

The other choice would be to use a non-matching brand-name domain selection. Again, without looking at domain providers, the immediate choice is creaturefeature.com. This would create a customer brand since it's the company name. An existing customer would have no problem finding that site on the Internet by using the company name. Think of business like Yahoo or Sears. These names don't mean anything by themselves that could be associated with a product but conjure an immediate brand. What you do see a lot are customers who create internal search-matching URLs inside their site. For a company named Creature Feature who do pet grooming, CreatureFeature.com/pet-grooming-seattle is a way to provide a search engine benefit but still keeps the brand name intact.

Creating a brand presence is usually what customers want to go with. However, don't underestimate how powerful a geography combined with a service domain name can be. Many customers find what they want on the web. They search for what they want and if you come up as a match or close, you may become more relevant. Of course the key is being relevant for your domain name as a close match. Often customers use a wide array of search terms and a directly targeted approach may fall short. It's also obvious pretty quick that most of the keyword rich domain names are already taken. Ultimately, base a domain name decision on the long-term goals of your customer.

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How Do I Choose The Best Domain Name?

1 komentar :

Anonymous said...

Thanks for great information you write it very clean. I am very lucky to get this tips from you.

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