Tuesday, July 17, 2012

Online Marketing: Search Engine Optimization Parallels Home Buying

By Aaron Kaiser

Real Estate adalah industri kebanyakan orang memiliki pemahaman yang relatif baik. Hampir semua orang akan memiliki rumah di beberapa titik dalam hidup mereka. Dan bahkan jika mereka tidak, mereka mungkin telah meneliti secara serius. Sedikit pembelian dalam hidup adalah sebagai berat diteliti sebagai properti.

Dengan demikian, banyak konsumen memiliki pemahaman yang kuat dari unsur-unsur yang dianggap paling penting untuk nilai real estate:
1. Lokasi
2. Yayasan
3. Struktur

Foundation: Kebanyakan orang mengerti bahwa sebuah rumah dibangun dari atas pondasi. Jika pondasi tidak kokoh, segala sesuatu dapat dikompromikan. Hal yang sama berlaku inisiatif SEO Anda, lihat: Austin SEO. Sebuah dasar yang kuat sangat penting untuk kesuksesan jangka panjang. Dan di SEO, penelitian kata kunci adalah fondasi Anda. Apapun yang anda lakukan harus dibangun di atasnya. Tanpa analisis perilaku pelanggan pencarian dan peta persaingan industri, program SEO akan tidak memiliki wawasan yang diperlukan untuk turun tanah. Sama seperti sebuah rumah dengan dasar yang lemah.

Real Estate is an industry most people have a relatively good grasp of. Almost everyone will own a home at some point in their life. And even if they don't, they're likely to have researched it seriously. Few purchases in life are as heavily scrutinized as a property.

As such, many consumers have a strong understanding of the elements that are considered most important to real estate value: 1. Location 2. Foundation 3. Structure

Foundation: Most folks understand that a house is built from the foundation up. If the foundation isn't solid, everything else can be compromised. The same is true of your SEO initiative, see: Austin SEO. A solid foundation is crucial to long-term success. And in SEO, keyword research is your foundation. Everything you do must be built upon it. Without an analysis of customer search behavior and the competitive landscape of the industry, an SEO program will lack the insight needed to get off the ground. Just like a house with a weak foundation.

Structure: While a foundation consists of building blocks of a solid residential structure, it's only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The main purpose of a home's foundation is that it serves as a permanent base for the entire house. In the end, the quality of the construction equally as important as the foundation when evaluating a property's value. As in the classic storybook tale of the three little piggies, a straw house has no value.

As we continue our analogy of SEO and real estate, your company website is the online version of a house, and Google is the both the appraiser and city code inspector. As such, Google and the other major search engines, will assess a wide range of checks on your website to determine its value, quality and relevance. Similar to the real estate market, layout and architecture are important components in the calculation of property value. The same is true for level of materials used in construction. From an SEO perspective, material components include things like:

1. Website coding: Best practices coding, including W3C validation, is essential to enable the search engines to properly index every line of code on your online property. While city inspectors can't evaluate every detail, the search engines can see EVERY line of code on your site.

2. Digital Content: The golden rule for the Internet, that content is king, is more important than ever. With keyword research and strategy analogous to a home's concrete foundation work, your content should be created in a way that delivers maximum SEO results via body content and other coding elements such as your page and meta titles, text headings, anchor text, etc. For example, if you have a page on your site related to Austin web design, the content and wording on the page should be related to this phrase.

Location, Location, Location: The final piece of the property value equation is the location on which it has been built. External factors will always influence the value of a property. Even the most lavish property will fail to realize its true value if it is located in the slums. External elements such as crime rate and wealth of surrounding suburbs contribute significantly to property valuation.

Links of association also play a critical role in the search engine's ranking for a web asset. For a search engine optimization specialist, inbound links from high quality web sites will improve your company's value in the ranking calculation. Every day, almost in real-time, the major search engines gather and assess the links to each website. This is the primary way search engine's like Google will determine relevance of an Internet user's search phrase to the content on your website. If your site is associated with the Internet's version of bad neighborhoods like link farms, you can't expect search engines to give you anything more that a temporarily higher ranking.

Top Google rankings do not happen by accident. If you want to prove to the search engines that your company should show up at the top of search results, make sure your website, its content and your link building efforts are focused quality over quantity.

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Online Marketing: Search Engine Optimization Parallels Home Buying

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