Make Your Website Known Through SEO

By Garett Shailesh

If you are feeling like you want to improve your website with search engine optimization but aren't sure how, then look no further. The information in this article is here to serve as a great resource for you, if you are ready to begin learning some insightful tips about search engine optimization and how you can succeed with it.

Frequently add new and relevant content to your site to optimize search engine results. Most search engines and indexing algorithms consider sites with frequent updates or new content to be more valuable than static sites. So, regularly adding robust and relevant content to your site improves your search engine ranking over time as the engines continue to pick up your site as offering new information.

Make sure your articles cross-link internally with anchor text full of keywords so that search engines can index your site and know what each page was about. This is key to not only helping your search engine page rank, but also to helping your readers find other articles they'll be interested in.

A great suggestion for improving your search engine ranking is to use many different video sites besides YouTube. YouTube is an important video site, but in order to show up in the Google's blended search results, you have to have videos submitted to other video sites. Examples include MSN, Yahoo, and AOL.

Avoid creating a jump page artificially, just for search engines, which is masking poor or fake content on your site. This is a great disservice to web users, and search engines do not like it. The bottom line is that search engines have become sophisticated, and they can detect a landing page that does not lead to anything relevant beneath. If they detect a jump page, they can penalize your whole website.

When creating content for your site, make every single word count. This means cutting out the most generic words, as well as eliminating pronouns - especially 'it' and 'that'. If, for example, your site is selling something, your product descriptions should contain only references to the product or brand name instead of pronouns.

You will need to open up a PPC account. You can consider Microsoft adCenter or Google AdWords. This is the best way to get the actual search volume for the keywords that you are using or considering using. It is going to cost you money but it is going to be well worth the investment.

When you set up your WordPress blog you MUST use keyword URLs instead of numbers! p=243 doesn't tell Google what your page is about, but having WordPress insert some or all of the title into the URL will show Google that those keywords are important. This will bring far more traffic, so implement it!

It's all about what the websites want in SEO, and that's what you need to realize. It doesn't matter if you're a simple blog or a legitimate business; you still need the proper optimization if you hope to achieve a high ranking. What you've read here will help you achieve that, but you still need to put the information to good use.

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