Saturday, August 11, 2012

Search Engine Optimization Ranking - Quick Tips For You

By Reed Slidell

Do you want to top your industry? If yes, go ahead and give promotional videos and web video marketing a try. You can have them posted in YouTube for visibility purposes. As you create videos, you must aim for excellent search engine optimization ranking at all times.

It is safe to say that the standings of websites today are affected by the ratings of the videos they contain - especially now that YouTube is declared the second largest search engine next to Google. In fact, online users turn to YouTube on a regular basis to look for information they need to solve their problems.

This is no longer a secret to entrepreneurs from different industries using promotional videos. That is why a great number of entrepreneurs now create business websites that hold videos. These videos are the carriers of their sales message. They are expected to give the sales rate the much-needed boost. As there are a lot of videos being launched everyday, the competition for the top position becomes tighter. To arrive at your desired search engine optimization ranking in YouTube, simple use of keyword would not suffice. Here five other measures you to be observed for that matter.

Include The Keyword In The Video File Name. Keywords are the terms by which your target audience is able to reach your videos online. It is best to name your digital clips after these keywords to ensure their visibility. Make it a point that you look for the appropriate keyword you will optimize your video with. This is still the foundation of getting found online. It is not actually the viewers who will take notice of this but YouTube itself. YouTube rates videos according to relevance and informs the online users about it.

Post Your Video Script. Others call this video transcription. As your video script would definitely be rich with keywords, it is best that you post it in the description area. This will allow the spiders of search engines, other than YouTube, to easily locate the whereabouts of your videos. In fact, Google indexes this part as well.

Utilize The Closed Caption Feature. This feature originally allows more people around the world to consume your videos filmed in native languages. This feature is now part of effective search engine optimization as YouTube also crawls on the caption provided. This goes to show that videos with captions are more likely to rank well in their respective niche.

Share High Definition Videos. When YouTube started standard videos were dominating every part of it. With the advancements in technology, high definition videos are gaining more presence. If you are using videos to market your business, making use of high definition videos would be ideal as they can speak much about the image you are trying to project. Don't worry about storage as they use up the same amount of memory used in holding standard videos.

Offer Engaging Videos. Another key to high search engine optimization ranking is producing engaging videos. When a lot of people watch your videos, their standings will go up as well. They will get shared easily and acquire more views than you expect.

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Search Engine Optimization Ranking - Quick Tips For You

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