Saturday, September 15, 2012

Can SEO Ever Be Bad

By Brent Peterson

Is there really a difference between what is considered good SEO and what many people might say is bad SEO? Does it really matter? What we're looking for is results, right? We want high search engine rankings and customers coming in the door thanks to that page one search engine ranking. At the end of the day, that's all that really matters, right?

Every month there are new methods, tools and automated ways of doing search engine optimization that are being introduced to the market. Every month someone is coming up with a new way to game the system with the promise of quick and easy SEO. Some of these methods do become mainstream and acceptable while others might wind up damaging your website's reputation a month or even a year down the road. While it's always a good idea to keep on top of new methods and continue to learn about SEO, it's the old tried and true methods that have stood the test of time. These methods may be difficult or tedious at times but they do get results.

It is true that anything in life worth having is worth working hard for. The same is true when it comes to SEO. Trying to get backlinks from authority websites and providing good readable content to the internet community can be hard work. Hours of writing high quality articles and hand submitting them to article directories and publishers of authority blogs can be tedious. The payoff though is that links from websites with high page rank are ten fold more powerful than thousands of backlinks from low PR websites that might very well be deindexed tomorrow after a sweeping algorithm change by a search engine.

These days we have seen manual website reviews that have taken sites that were ranking supremely well and thrust them into the part of the rankings that are almost equal to deindexing. Shady SEO practices rarely last long and they can often hurt a website that was formerly ranking very well, if you're not careful. Sure, that new piece of SEO software that guarantees you easy rankings might get you there in a couple of days but what's the sense in that if the site is gone just as quickly? Often, when a site is gone, it's gone for good.

Just like anything in life, there is no shortcut to success when it comes to search engine optimization. It can be thankless and very difficult work at times and you may think that you're getting nowhere fast but hard work does pay off. Providing good content that helps people in your chosen niche and offering that content to authority websites and blogs can help you when there is a change in the rules. I have seen such changes happen and my websites drop from the rankings yet traffic didn't skip a beat. Visitors still found my websites because of the high quality content that was everywhere on the internet to be found by people looking for helpful information. Once the shuffling of websites settles down I have even found that my websites were stronger than ever and ranking even more solidly.

When it's all said and done, it's good quality content on your website in conjunction with solid backlinks that lead to success when it comes to search engine optimization. There really is no shortcut. It's going to require some hard work and it might take several months before you start to see the kind of visitors to your website that you want but in the end it is worth it. Methods and new tools may come and go but there is no shortcut to good search engine rankings other than solid SEO practices.

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Can SEO Ever Be Bad

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