Thursday, October 25, 2012

Hot SEO Topics You Ought To Remember

By Emilyn Jones

What is Google all about? Google is all about making creative decisions at the appropriate place and at the right time. Its continuous algorithmic improvements over the past years mirror what this Internet giant stands for: sensible innovations that change the Internet landscapes. How does Google do this? It upholds and enhances what works, and drags what doesn't.

Google's dominance cannot be denied. In recent studies carried out in February, Google has controlled the search engine market once more, earning a second all time high monthly share in February 2012 with 66.5 percent share, overshadowing other minor competitors such as Yahoo and Bing. These figures prove how Google's vision is embraced by many users and online specialists.

Do these recurring alterations and innovations impact everyone from the online world? Of course! But the massive overhaul typically impacts the enormous of population of web optimisers and marketers who struggle to stay up to date with Google's sudden gush of changes.

After creating a major online commotion with the introduction of Google Panda in early 2011, Google yet again releases a new set of features that enhance existing SEO landscapes and of course, raise the bar with the SEO industry. Because Google never runs out of innovations, the Web optimiser must always be up to date with the hottest trends. After all, responding to Google's fluctuating standards only means up to date with all updates. To formulate an interesting SEO strategy, you should first understand current SEO trends to satisfy basic SEO requirements.

Listed below are important SEO topics you need to kow before you conquer the scene this year.

Retargeting Your Clients This latest ad creation from Google's Display Network certainly breaks the confines of usual online promotion. Instead of buying ads to captivate customers, you now are given the privilege to easily follow your potential clients and previous customers and own the ability to present certain ads to this particular audience, wherever, whenever you want to. The ideal part is that you've got control over your advertisements. You select what ads to show, when to show it and who to show it to.

Social Plus Search Google has now renewed the SEO scene with its Search, Plus Your World feature. Formerly accused of boosting interest for its own social networking web platform Google+, Google highlights social media relevance by incorporating social trends into public web viewing. The Search Plus Your World feature is predicted to highlight the role of personal results and social media for today's business entities.

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Hot SEO Topics You Ought To Remember

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