Friday, November 2, 2012

What Search Plus Your World Can Do To SEO

By Cindy Ingram

Recurring algorithm improvements over the past few years carefully mirror what Google is all about. The search engine giant's philosophy is summarised by this phrase: revolutionise what works and do away with what doesn't. This simple, stern approach to business is probably among the great reasons behind the company's growth and expansion throughout the years.

Who is affected by these recurring alterations and innovations? Well, nearly everyone from the online world. But the bulk of additional work goes to the large of population of optimisers and marketers who struggle to keep up with Google's sudden stream of changes.

After stirring a major online commotion with the introduction of Google Panda in 2011, Google yet again releases a new set of updates and features that strive to enhance current SEO landscapes and of course, raise the bar with the SEO industry. Because Google never runs out of innovations, the Web marketer should always be up to date with the hottest trends. After all, dealing with Google's fluctuating standards only means staying updated with all the recent updates. To come up with an interesting SEO strategy, you should first explore current SEO trends to suffice basic SEO requirements.

Here are the most important SEO topics you ought to know before you conquer the scene this 2012.

Retargeting Your Clients Google's Display Network devises another ad innovation in the form of Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are revered. Instead of them finding you, you find them. Instead of purchasing ads to draw the attention of your target market, you can follow your potential customers or previous clients and show certain ads to your desired audience, wherever, whenever you wish. The probable outcome? Better sales!

Social Plus Search Google has now revamped the SEO scene with its Search, Plus Your World feature. Previously accused of rekindling interest for its own social networking site Google+, Google highlights social media relevance by incorporating social signals into public web viewing. The Search Plus Your World feature is predicted to highlight the role of personal results and social media for today's businesses.

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What Search Plus Your World Can Do To SEO

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