Saturday, September 8, 2012

Keyword Selection - How It Works For Small Businesses

By Reed Slidell


No Search Engine Optimization (SEO) campaign can ever run without the process of keyword selection. It is where everything starts so it's crucial to get it right. Once you fail to choose the right keywords, you fail to secure success too. In the following, we will talk about the procedure of selecting the right keywords, tools which you can use in finding them, as well as their proper placement.

First, you ought to know that keywords typically refer to a set of words that are related with your niche. These are the very same words which online users would be typing on the search field of their favorite search engines. The logic in using them is to make sure that search engine spiders would "crawl" onto your content and point the searchers to your site.

When selecting keywords, one of the best things to do is brainstorm. Meet with the rest of the marketing team and ask them of their ideas. If you are running a home business, talk with the family and get them involved in the process. Make sure that you have a pen and paper ready during the entire time to write everything down. Remember that there's no bad or ridiculous idea when it comes to this stage of choosing keywords. You'll be surprised at how the seemingly insignificant can make a huge difference in the advancement of your venture.

When you have two or three possible keywords at hand, the next thing you can do is search about them further through keyword selection tools. These tools are available online and can greatly help in deciding which set of words would really work. The wonderful thing about these tools for an SEO expert is some of them are free-of-charge while others are available for a minimal fee. As a newbie, it won't hurt to go for the free ones. After all, they can provide you with the basic details you need: related terms with your keywords as well as their amount of competition.

Ideally, you should go for a keyword that has high monthly searches and low competition. "Searches" refers to the number of times that people look for a keyword on a specific period (say, monthly), while "competition" refers to the number of other website owners using the same keyword. Naturally, the higher the searches, the better; but, you need to ensure that you don't have a lot of competition. Success becomes harder if there's a whole bunch of others aiming for the same goal through the same means.

Apart from choosing the right keywords, another crucial factor is their placement. You can't just put them everywhere and use them as often as you want. The ideal places they must be in are the title tags, headlines, and the content pages. In the content, spreading them three or four times at the first, middle, and last paragraphs would suffice. Just make sure they sound sensible with the rest of the paragraph. Otherwise, your content would sound very unprofessional. Now, who would want to go on reading something like that?

The process of keyword selection as well as its placement in SEO can be a bit more complicated than you would want it to be. But, if you will go through it faithfully, you will surely reap great benefits you deserve.




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Keyword Selection - How It Works For Small Businesses

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