Friday, October 12, 2012

Why Google Launched The Penguin Update

By Anne Lopez

With Penguin update, Google has successfully conveyed the message to everyone. The message is loud enough to disrupt the unscrupulous entities on the Internet, and leave them in a terrified state. Sadly though, this update also affected even hardcore white hat SEO firms. The idea of punishing legit sites is sending majority of the Internet population in an incessant guessing game.

Why? Because in a mere blink of an eye, the search results fluctuated just like that. High ranking websites dropped several places and lost their reign. Although initially formulated to combat the notorious existence of unscrupulous websites, the Penguin update's wide reach has lashed at legit websites.

Does this require a carefully formulated SEO plan? Of course! Google's incessant barrage of updates is enough to send you the right signal: black hat SEO is not good for you. The only effective way to the top is through white hat SEO. If you follow Google's Web Master guidelines, you'll have a chance to grace that top spot at Google SERPS.

Google loves to hate black hat SEO. Specifically, it hates tactics like spun content, illegal link strategies, paid directory links, cloaking in web designing, keyword stuffing and all other facets of black hat SEO. If y you yearn to eliminate the potential threats of getting a penalty from Google, then exert effort to get rid of black hat SEO. Better yet, go for a thorough web site clean up!

Avoid links from dangerous websites. These backlinks endanger your rankings too, just so you know! For a safer approach, try not to use the link to me and I will link to your website strategy. The algo update looks at the relevancy of the sites you are linking to. If it's not in any way relevant to your field, then be careful. Google might just drag you down.

Produce fresh, updated content that has great value to your website visitors. Penguin hates crappy content that's either cloaked or keyword diluted so produce only good content that satiates the thirst for knowledge of Internet users.

Hire a white hat SEO company in Singapore to formulate your Internet marketing plan.

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Why Google Launched The Penguin Update

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