Thursday, November 8, 2012

Black Hat SEO Methods That Drag Your Ranks

By Anne Austin

SEO is recognised as an art of precision. Many even believe that only well-formulated SEO campaigns have the same feel. These Internet business marketing plans have parallel features, and are seemingly produced similarly to bring in good results.

Interestingly, web pages that seem to be ranking successfully own the crucial elements: good content, indexable pages, search engine-friendly site structure and powerful web design.

Another question that begs answer is this: are there specific techniques that jeopardise your rankings? Of course there is! Google previously delineated methods that can potentially affect your online rankings.

Listed below are black hat SEO schemes that might get you in trouble:

Keyword stuffing is without doubt a mistake. The keyword density is in fact a thing of the past, a fable that focuses on exaggerated dilution of keywords. The danger of this black hat method is that stimulates you to settle for a copy that sounds awkward, robotic and ultimately, irrelevant to your site visitors.

Unnatural link acquisition is more serious than what you think. Manipulating your link acquisition processes through paid links and reciprocal links is disadvantageous for your website, because search engine algorithms today are formulated to detect anything that smells fishy. Once you are caught, anticipate a penalisation that is painful for you to remember.

Do not hide content from your online users. Are you showing content to crawlers but not to your site viewers? Such deed, also known as cloaking, is a direct violation of Google's Webmaster guidelines. Some websites take cloaking to the next level, and even utilise similar colors for the text and background elements of their site.

Refrain from issuing duplicate content. When writing content, always emphasise originality. Google hates anything copied, and might even go as far as, endangering your ranking position to teach you a lesson.

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Black Hat SEO Methods That Drag Your Ranks

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